Matrix Keep Me Vivid Shampoo

WHAT IS MATRIX TOTAL RESULTS KEEP ME VIVID SHAMPOO?

The latest generation of sulfate-free shampoo to gently wash high-maintenance colors.

This no sulfate shampoo doesn't mean no lather; in fact, it has a milky lather that gives you a nourishing cleanse.

In addition, this color-safe shampoo fights against unwanted mineral build-up that may effect your color vibrancy:

• Chlorine : guilty for color oxidation and hair sensitivity
• Copper : the one to blame for Greenish /Darkening effect on color
• Calcium : responsible for Color dullness and dryness

This shampoo for dyed hair keeps every high-maintenance hair color vibrant for 65 days*

*When using the Keep Me Vivid system vs. non-conditioning shampoo.